CASETiFY, the brand responsible for disrupting and revolutionizing the billion-dollar tech accessory industry, announces their first ever program, CASETiFY co-lab, to roll out a series of tech accessory collaborations. Using CASETiFY’s international stage and ability to connect creatives to a global audience, CASETiFY co-lab will release co-branded capsules from brands, artists and tastemakers around the world. CASETiFY will also be turning to long time friend and curator Sarah Andelman of colette and Just an Idea to invite six designers to the program.
Following a release with sacai, CASETiFY has teamed up with The Pokémon Company for a limited edition collection of customizable tech accessories.
Dubbed the “Day & Night” collection, the special range is the inaugural project of the case purveyor’s new creative program, CASETiFY co-lab which is centered around team ups with brands and artists from around the globe to create exclusive, never-before-seen products.
Comprised of cases for the Apple iPhone X, iPad, Airpods, Macbook, in addition to charging mats, card cases and ring holders, the collection will be customizable on CASETiFY.com. Customers can apply their name and geographical location to the cases for an added level of personalization. Spotlighting some of the most recognizable Pokémon, Pikachu, Charmander, Bulbasaur, Squirtle, Eevee, Snorlax, Jigglypuff, Mew and Mewtwo are found throughout the selection.
“Launching the first CASETiFY co-lab project in collaboration with Pokémon was a natural fit,” said Wes Ng, CEO and co-founder of CASETiFY. “With Pokémon being a globally popular entertainment franchise, we’re proud to bring this celebrated icon to our line of trusted accessories that will excite a worldwide fanbase.”
Those interested can join the waitlist to be the first to shop the three installments of The Pokémon Company x CASETiFY “Day & Night” collection May 10.
Customers can expect the excitement to extend offline, as the CASETiFY & Pokémon Collection will launch with in-store activations, including Landmark in Hong Kong, pop-up stores in Los Angeles, London, Tokyo, and CASETiFY’s upcoming flagship store in Hong Kong, throughout the coming months.
Founded in 2011, CASETiFY has been hailed as the first and largest global platform for creativity and customization, connecting individuals through tech accessories. Today, CASETiFY is the number one millennial tech accessories brand, offering customizable products that are highly protective and stylish at the same time. CASETiFY is best-known for the world’s slimmest and most protective iPhone Impact Cases that are certified 6.6ft drop proof without sacrificing design.
CASETiFY has expanded through three key channels: celebrity partnerships, retail channel expansion, and brand design collaborations. Past highlights include launching both Sarah Jessica Parker and Pharrell William’s first tech accessories collections, unique in-store activations with Colette, Nordstrom, and Anthropologie, online partnerships with REVOLVE.com and ShopBop.com, along with tech capsule collections with Saint Laurent, Thom Browne, Moncler, Vetements, Sacai, DHL, streetwear label CLOT, and Clare V.