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Keanu Reeves revealed as new face of Saint Laurent in brooding black-and-white campaign
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Keanu Reeves revealed as new face of Saint Laurent in brooding black-and-white campaign

Keanu Reeves revealed as new face of Saint Laurent

There are a few people in this world that Internet users love more than others. It’s safe to say that on top of the list, we have celebrities such as Morgan Freeman, Ellen DeGeneres and of course, Keanu Reeves. So there is absolutely nothing surprising about the fact that once any news breaks out about any of these people,

Internet users show their full support. Keanu Reeves has been spotted many times spending time alone in cafes or metros. This humble way of living amazes many and shows that not all famous people live in complete luxury.

Keanu Reeves revealed as new face of Saint Laurent in brooding black-and-white campaign

Keanu Reeves has been unveiled as the new face of Saint Laurent.

A trio of images from the new campaign were shared on the French luxury fashion house’s Instagram account on Tuesday and have already gathered more than 100,000 likes each.

Shot in monochrome by photographer David Sims, the 54-year-old actor – who is currently sporting chin-length hair in keeping with his latest role in the upcoming film John Wick Chapter 3 – is captured in a series of dark and brooding images.

There are only two images as of yet, but what they lack in quantity they make up for in quality. In the closeup, a scruffy Reeves can be found wearing a pin-striped blazer and simple black button-up.

His hair’s messily pushed back, showing off a forehead so pale and smooth it could be made of marble, and he’s apparently staring down at the ground below, though we can’t exactly tell because his eyes are hidden behind a dark pair of aviator sunglasses. Sad Keanu is not only alive and well, he’s now officially high fashion.

The second image features Reeves wearing nondescript black jeans and a leather jacket over a polkadot dress shirt. This time, however, he’s let his hair down, and it appears to have a life of its own, cartoonishly curling out a couple of inches to his right.

Off-topic stuff —

In recent years, Reeves has been applauded for his acts of good will including setting up a private foundation which aids children’s hospitals and cancer research.  

Videos of the actor helping members of the public have also gone viral on social media. 

In 2011, he was captured giving up his seat on the subway to a woman and in March this year he was filmed assisting a number of passengers whose flights had to make an emergency landing. 


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