- The partnership will see Louis Vuitton create a one-of-a-kind trophy travel case to hold the Summoner’s Cup, which will be awarded to the world champions in Paris, France on November 10th.
Riot Games and Louis Vuitton have announced that they’re collaborating on a wide-ranging League of Legends project. The fashion house will design exclusive themed items for both the League of Legends virtual world and in real life.
While we’re unsure what the designs will look like, we have an idea of what kind of stuff Louis Vuitton is drawing up. First, the brand is creating a custom case for the Summoner’s Cup, the trophy given out yearly to the winners of the League of Legends World Championship, which starts October 2 in Berlin. The official announcement states that the case “will feature both traditional Louis Vuitton savior-faire, along with cutting-edge, high-tech elements inspired by the League of Legends universe.” The finals of this year’s championship will be in Paris on November 10 – how fitting for the French fashion house.
Louis Vuitton will also be creating character skins that will be available to purchase (with real money) in League of Legends. I’m imagining a chic all-leather number complete with a cape and cowl that’s covered in the iconic LV print. Or maybe some of Virgil Abloh’s recent Louis Vuitton designs, which include holographic fabric and neon vests…the options are endless.
However, the French fashion house isn’t just making in-game outfits. There will be a League of Legends inspired capsule collection designed by creative director Nicolas Ghesquière, the former head of another famed Paris fashion brand, Balenciaga. Ghesquière is also designing the character skins, so expect some of the items to cross over. If you’ve got some money burning a hole in your pocket, why not replace that pocket with something from the League of Legends x Louis Vuitton collection?
Naz Aletaha, Head of Global Esports Partnerships at Riot Games discussed the deal in an announcement: “We are honored to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event. This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10 when the Summoner’s Cup is awarded in Paris.”
The League of Legends World Championship is set to kick off on October 2nd with the Play-In Stage and finish on November 10th with the Grand Finals. Berlin, Madrid and Paris will all play hosts to different stages of the tournament. The event will see 24 teams from 13 regional leagues go head-to-head to try and lift the Summoner’s Cup.
Michael Burke, Chairman and CEO of Louis Vuitton also commented: “The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born. Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”
This announcement marks Louis Vuitton’s first big step into the esports industry, however, the company has similarly-designed special trophy cases for sporting events like the FIFA World Cup and the Rugby World Cup.
Also published on Medium.