Supreme’s logo came top of a list of 10, followed by Champion, FILA and Fendi. Champion’s inclusion will be more of a surprise, with Lyst noting that it was a series of collabs with BEAMS, Timberland, Beauty & Youth and END that pushed it into second spot.
That’s right: The box logo that launched a million lineups and no small share of controversy (considering it’s, um, inspired by the work of artist Barbara Kruger) is now number one on the planet.
This is all, as Hypebeast reports, according to the shopping powerhouse Lyst, which compiles a list known as The Lyst Index. It takes the data compiled from analyzing Lyst’s 5 million monthly shoppers to figure out who fashion’s major players are at the moment.
Elsewhere in the report, the most wanted items list was topped by Gucci’s Logo belt, closely followed up by Off-White™’s industrial belt.
The most powerful trend this year was Meme Fashion, followed by the ‘90s and ‘00s periods. Take a look at some of the lists in full below.