It marked the second collection designed by Hamilton, five-time Formula One World Champion and the global men’s brand ambassador for Tommy Hilfiger. The racing driver and designer first collaborated on the Fall 2018 collection.
“For Spring 2019, Lewis and I were inspired by the edgy street-style of Los Angeles, fusing West Coast style with the classic American cool DNA of our brand,” said Hilfiger.
“Collaborating with Tommy continues to be an inspiring journey of discovery, celebrating self-expression and individuality,” said Hamilton. “It has been incredible to see our creativity come to life through every piece of the collection, fusing my personal style with the American heritage of the brand.”
The new collection features apparel, footwear, accessories, underwear, swimwear and socks in bright colors, such as pink and purple, alongside staple Hilfiger colors of red, white and blue.
Oversized graphics and logos, presented with “CREATE X UNITY” prints, seem to be in line with the current trend that goes back to the 1980s and 1990s. Sporty and streetwear influences are posed subtly, such as through side strip pants and oversized silhouettes. Meanwhile, dip-dyed grading is said to be inspired by Los Angeles street-style.
“Lewis and I are both inspired by everything around us and we have channeled this into truly unique looks. I’ve loved watching Lewis evolve in the world of fashion design and I look forward to presenting our new collection with him to fans around the world,” said Hilfiger.
The Spring 2019 TommyXLewis collection will be available at Tommy Hilfiger stores in Jakarta in early April.